{"id":1996,"date":"2019-06-17T18:49:54","date_gmt":"2019-06-17T21:49:54","guid":{"rendered":"https:\/\/danielbydlowski.com\/?p=1996"},"modified":"2019-06-17T18:49:54","modified_gmt":"2019-06-17T21:49:54","slug":"curtir-comentar-ou-tornar-hype","status":"publish","type":"post","link":"https:\/\/danielbydlowski.com\/pt-br\/curtir-comentar-ou-tornar-hype\/","title":{"rendered":"Curtir, comentar ou tornar hype?"},"content":{"rendered":"<p><em>Hype<\/em> \u00e9 a abrevia\u00e7\u00e3o da palavra hip\u00e9rbole em ingl\u00eas, express\u00e3o usada para dar \u00eanfase excessiva ao aut\u00eantico. Na pr\u00e1tica, \u00e9 algo muito popular. Apreciado ou analisado? Nem sempre.<\/p>\n<p>Qualquer coisa pode virar <em>hype<\/em>, mas nem tudo chega a esta posi\u00e7\u00e3o. O caminho para o \u201cfeed da fama\u201d passa pelos espectadores e talvez o excesso de informa\u00e7\u00e3o possa prejudicar a forma como as pessoas absorvem o conte\u00fado recebido. Ou seja, em poucos segundos, um post ou v\u00eddeo, que mal foi lido\/visto at\u00e9 o final, ser\u00e1 compartilhado por centenas ou milhares de pessoas.<\/p>\n<p>Especificamente para o cinema e para as produ\u00e7\u00f5es audiovisuais, alguns bons projetos passam despercebidos e perdem a chance de evoluir naturalmente no mercado em virtude da falta de \u201clikes\u201d. N\u00e3o penso que o movimento seja ruim, apenas que a falta de an\u00e1lise cr\u00edtica dos \u201cf\u00e3s\u201d coloca em desvantagem boas produ\u00e7\u00f5es.<\/p>\n<p>A fama \u00e9 fugaz, assim como nossa capacidade de interesse. Tudo que \u00e9 famoso hoje, facilmente pode ser esquecido amanh\u00e3. Em tempos de tecnologia, o tempo \u00e9 rei e a aten\u00e7\u00e3o de quem observa, curte e compartilha \u00e9 essencial para a valoriza\u00e7\u00e3o do conte\u00fado. Produ\u00e7\u00f5es como\u00a0<em>Pequena Miss Sunshine<\/em>,\u00a0<em>Juno<\/em>\u00a0e\u00a0<em>Quem quer ser um milion\u00e1rio<\/em>\u00a0jamais teriam se revelado grandes sucessos se o p\u00fablico n\u00e3o mostrasse interesse de fato.<\/p>\n<p>Imagina se <em>Star Wars<\/em>, longa metragem complexo com mais de nove sequ\u00eancias, n\u00e3o apresentasse a an\u00e1lise cr\u00edtica dos f\u00e3s? Foi exatamente isso que tornou o cl\u00e1ssico um filme atemporal que continua a conquistar novos aficionados pelo mundo todo. Eterno hype. Portanto, aut\u00eantico deve ser aquele projeto que inspira outros profissionais, transforma a ind\u00fastria, torna-se padr\u00e3o em um segmento e \u00e9 aprovado por muitos.<\/p>\n<p><strong>Texto escrito pelo cineasta Daniel Bydlowski \u00e0 Revista Zoom.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hype \u00e9 a abrevia\u00e7\u00e3o da palavra hip\u00e9rbole em ingl\u00eas, express\u00e3o usada para dar \u00eanfase excessiva ao aut\u00eantico. Na pr\u00e1tica, \u00e9 algo muito popular. Apreciado ou analisado? Nem sempre. Qualquer coisa pode virar hype, mas nem tudo chega a esta posi\u00e7\u00e3o. O caminho para o \u201cfeed da fama\u201d passa pelos espectadores e talvez o excesso de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[636,13,11,652,651,650,635,47,653],"class_list":["post-1996","post","type-post","status-publish","format-standard","hentry","category-criticas","tag-assessoriadeimprensa","tag-cinema","tag-daniel-bydlowski","tag-esta-na-moda","tag-fama","tag-hype","tag-lcagencia","tag-redes-sociais","tag-star-wars-pt-br"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curtir, comentar ou tornar hype? | Daniel Bydlowski<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danielbydlowski.com\/curtir-comentar-ou-tornar-hype\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curtir, comentar ou tornar hype? | Daniel Bydlowski\" \/>\n<meta property=\"og:description\" content=\"Hype \u00e9 a abrevia\u00e7\u00e3o da palavra hip\u00e9rbole em ingl\u00eas, express\u00e3o usada para dar \u00eanfase excessiva ao aut\u00eantico. 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